Senior SEO Planner

Description

Evolvics, powered by Syneos Health, is seeking a Search Engine Optimization senior planner. The role within the performance media team will be responsible for comprehensive improvements for organic visibility for our clients. This position plays an important role in ensuring client websites are set up efficiently for media amplification. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing clients, while helping to craft new setup initiatives.

Key Responsibilities

• Day-to-day tasks include, but are not limited to: Title tag, Meta Description and alt text analysis and recommendations, competitive website insights, backlink audits, url redirect matrices, and health checks. Technical skills would also include experience in XML sitemap review, robots file creation, and schema markup
• Conduct regular check-ins with the Search Supervisor to report on deliverables & performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based SEO strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze performance and derive insights and strategic recommendations to improve KPIs and results.
• Listen and stay engaged with relevant healthcare discussions about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions
• Stay current on pharmaceutical and healthcare content regulations and restrictions across branded and unbranded content, ensuring all recommendations are compliant by design

Qualifications

• Bachelor’s degree in Marketing, Data Science, or a related field
• 3+ years' experience in SEO baseline functions to support client goals and KPIs
• Pharmaceutical experience required
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush
• Exposure to AEO/GEO or AI-search visibility a plus
• Proven track record of successfully managing multiple projects with quick turnaround times
• Strong time management skills required
• Works well independently and collaborates with other teams

The annual base salary for this position ranges from $92,868 to $112,419 CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)