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Manager of SEO

🔥 Posted 53 days ago
United States On-site Full-time North America
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About this role

DealerOn builds websites for car dealerships, so this seat owns SEO across a large network of dealer accounts at once rather than a single site. Manager-level with real escalation ownership: client fires, personnel, and account oversight combined.

AI Replacement Risk

LOW

Full job description

Sourced directly from DealerOn's original listing.

About DealerOn

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.

Job Description

The Manager of SEO will be responsible for overseeing all account work, personnel, and client communication related to the SEO team. The Manager of SEO is responsible for answering difficult questions, putting out major client fires, guiding ongoing tactic and strategy adjustments, developing and performing ongoing training for the SEO team, handling all day-to-day personnel issues, performing sales demos upon request, and performing technical SEO audits on non-SEO clients.

Essential Functions

  • Ongoing tactic and strategy adjustments for client book of business, overseeing SEO Consultants
  • Quality control for all initial and recurring tasks completed by SEO Consultants and Specialists e.g. optimizations, linkbuilding, review responses, blog posts, social media posts, reports, and client deliverables
  • Hire, terminate, and oversee employees within the department
  • Lead monthly audits on all work being performed on the SEO team
  • Run demos with the sales team
  • Perform SEO audits on non-SEO client sites
  • Manage communications between DealerOn departments
  • Execute and support projects that contribute to department OKRs, roadmaps, and churn initiatives.
  • Work closely with the Training team to develop education and skill development for the SEO department

Required Skills/Experience

  • Bachelor’s Degree or equivalent industry-specific experience
  • Minimum of 4 years SEO experience
  • 5 years management experience
  • Excellent attention to detail, especially with communication (written and verbal)
  • Experience with SEO/Site auditing tools (Screaming Frog)
  • Excellent content writing and content editing ability
  • Proficient in Microsoft Tool Suite (Excel and Word)
  • Proficient in Google Analytics and data analysis
  • Advanced experience in Local SEO

Preferred Skills/Experience

  • Advanced HTML and CSS knowledge
  • Experience in the automotive field
  • PR and outreach experience
  • Experience managing processes for a large team of SEO Consultants

This position is open to US residents only.

The targeted salary range for this position is $69,800 - $102,600.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks And Benefits

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

  • Medical, dental and vision insurance
  • Company matched 401K plan
  • Flexible PTO + Sick Leave
  • 6 weeks paid Parental Leave
  • 8 Paid National Holidays
  • Company-paid basic Life Insurance
  • Voluntary supplemental Life Insurance
  • Voluntary long-term/short-term disability insurance
  • Voluntary Pet Insurance
  • Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.

69,800 - 102,600 USD per year (Remote (United States))

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AI Replacement Risk, explained

We rate every role on how much of the day-to-day work could plausibly be done by current AI tools within the next year or two. It's a judgment call, not a hard science, based on three questions:

Task repeatability — is the work mostly repeatable execution (drafting, formatting, routine audits), or judgment-heavy (strategy, negotiation, prioritization)?
Precedent — are AI tools already doing a meaningful chunk of this work well today, in production, somewhere?
Accountability — does the role carry a decision or relationship someone has to own, not just an output that has to exist?

LOW

Mostly judgment, negotiation, or ownership work. AI assists, it doesn't replace.

MED

A real mix of judgment and repeatable execution. Expect the repeatable half to keep shrinking.

HIGH

Mostly production or output work, with real AI precedent already in the wild.

This is our own read, not a scientific index. Treat it as a conversation starter before you apply, not a scorecard.