Director of SEO, Sr. (Contractor)

SEO Director, Contract (National to Local Enterprise Focus)

At Ignite Visibility, we're on a mission to revolutionize national-to-local digital marketing. As an award-winning, fast-growing agency, we pride ourselves on innovation, collaboration, and excellence. We're looking for a disciplined, results-driven Sr. SEO Director to lead SEO strategy and team execution for a high-profile enterprise franchise client with national presence and local activation.

This is not a role for the faint of heart. We need a leader who can navigate corporate red tape, influence stakeholders, and deliver measurable results at scaleall while managing a high-performing SEO team.

About The Role

The Sr. SEO Director will lead a team of Strategists and Project Managers, overseeing multi-channel campaigns that span SEO, Digital PR, and Social Media. This role requires deep experience with large franchise or multi-location businesses and the ability to balance enterprise-level complexity with local market execution.

Key Responsibilities

• Strategic Leadership: Shape high-level SEO strategy during client kickoffs and ensure seamless execution across campaign lifecycles.
• Performance Analysis: Conduct quarterly campaign audits using ranking reports, Google Search Console, and analytics to measure success and pivot as needed.
• Consulting & Documentation: Own the development of SEO consulting documents and collaborate with internal teams to refine recommendations.
• Prospective Client Reviews: Deliver site audits and competitive analyses to support sales efforts and new business development.
• Team Management: Lead, mentor, and grow a team of 8-16 members, including Lead Strategists, Project Managers, and Coordinators. Conduct weekly 1:1s, biweekly team meetings, and performance reviews.
• Training & Development: Provide SEO training to employees, contractors, and clients. Stay ahead of industry trends and lead internal innovation initiatives.
• Process Improvement: Document and refine internal processes to drive efficiency and scalability.
• Cross-Functional Collaboration: Partner with Sales, Account Management, Content, Social, Digital PR, PPC, and Development teams to ensure cohesive campaign execution.

Supervisory Responsibilities

• Direct reports: 4-5
• Conduct weekly 1:1s with direct reports and client'sSVP of SEO
• Lead biweekly team meetings
• Host at least one webinar annually and an Innovation Friday every six months
• Support sales pitches as needed
• Create clear growth paths and goals for team members

Qualifications

• 10+ years of digital marketing experience, with 10+ years specifically in SEO
• Agency experience required
• Deep expertise in on-site SEO, technical SEO, link building, and keyword strategy
• Strong understanding of content strategy, user experience, and the intersection of social media and SEO
• Proficiency with WordPress and major social platforms (Facebook, LinkedIn, YouTube, etc.)
• Proven client-facing experience with enterprise or franchise clients
• Ability to navigate complex organizational structures and drive results through collaboration and persistence
• Strong communicator who can prioritize multiple projects and lead with confidence

Key Performance Indicators

• Client retention and satisfaction
• Department revenue growth
• Team education, training, and professional development

Why Join Ignite Visibility?

• Competitive contract compensation based on experience
• Fully remote workforce
• Recognized as a Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2025)
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Best Places to Work in San Diego (2017, 2020)
• Inc. 5000 Fastest-Growing Companies (2017-2025)
• Fastest-Growing Private Companies in San Diego (2016-2022)

If you're a strategic, disciplined leader who thrives on solving complex challenges and driving real results, we want to hear from you.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.