YouTube SEO Expert
About this role
A genuinely narrow specialization: SEO focused specifically on YouTube for an online education company reaching learners through video content, rather than general web SEO.
AI Replacement Risk
Full job description
Sourced directly from Arodesk Learning's original listing.
Company Description Arodesk Learning is a digital education company focused on delivering practical, accessible learning experiences through online video content. The organization specializes in creating engaging courses and tutorials designed to help learners build real-world skills. Arodesk Learning leverages modern platforms, including YouTube, to reach a global audience and expand its educational impact. Team members collaborate remotely using digital tools to develop, optimize, and distribute content. The company values creativity, data-driven decision-making, and continuous improvement in all aspects of its learning products.
Role Description The YouTube SEO Expert role at Arodesk Learning is a full-time remote position focused on maximizing the visibility and performance of the company’s YouTube content. Day-to-day responsibilities include conducting keyword and trend research, optimizing video titles, descriptions, tags, thumbnails, and playlists, and implementing best practices for YouTube search and recommendations. The expert will analyze channel and video analytics, make data-driven suggestions to increase watch time, click-through rates, and audience retention, and collaborate with content creators and video editors to align SEO strategies with production plans. The role also involves testing new SEO approaches, staying current with YouTube algorithm updates and platform policies, and contributing to content calendars and growth strategies for the channel.
Qualifications
- Strong YouTube expertise, including channel optimization, SEO for titles, descriptions, tags, and understanding of YouTube algorithms and analytics.
- Video Production and Video Editing skills to collaborate effectively with creators and optimize content for viewer engagement and retention.
- Marketing experience with a focus on digital marketing, audience growth strategies, and data-driven optimization for video platforms.
- Excellent Communication skills for clear collaboration with remote team members and the ability to present insights and recommendations.
- Proficiency with YouTube Studio, analytics tools (e.g., Google Analytics, third-party YouTube tools), and basic A/B testing methodologies.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
- Prior experience growing YouTube channels or managing video-based campaigns; experience in online education or e-learning is a plus.
- Relevant education or training in marketing, communications, media production, or a related field is beneficial but not strictly required.
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