AI & SEO Content Strategist
About this role
One of 10 similar roles wundermanthompson has open at once, suggesting a team build-out rather than a single backfill.
AI Replacement Risk
Full job description
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Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
AI & SEO Content Strategist
The SEO Content Strategist will lead content optimization initiatives focused on improving organic visibility, AI search discoverability, and user engagement across FAB’s banking products and informational content.
Key Responsibilities
- Develop SEO and AI-focused content strategies across banking journeys
- Conduct keyword, prompt, and content gap research
- Build content briefs for product pages, guides, FAQs, and comparison content
- Optimize metadata, headings, FAQs, and internal linking structures and AI-readable content
- Identify long-tail and conversational search opportunities
- Align content with AI-generated answer formats and search intent
- Support AI Visibility and Share of Voice initiatives
Requirements
- 4-6 years of SEO content strategy experience
- Strong understanding of search intent and content optimization
- Experience in financial services/banking is preferred
- Knowledge of AI Search / AI Overview optimization
- Experience with SEO tools and content analysis platforms
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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