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WPP Media: Senior Associate, SEO - Egypt

🔥 Posted 28 days ago
Cairo, Egypt On-site Full-time Global
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About this role

One of 3 similar roles wppmedia has open at once, suggesting a team build-out rather than a single backfill.

AI Replacement Risk

MEDIUM

Full job description

Sourced directly from wppmedia's original listing.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a highly skilled Senior Associate, SEO with a deep technical foundation and strategic expertise to join our SEO team in Cairo. In this senior role, you will be responsible for driving end-to-end SEO strategies, leading complex technical executions, and delivering measurable organic growth across accounts.

  • Lead the strategy, implementation, and maintenance of advanced technical SEO solutions across multiple client websites.
  • Collaborate with senior SEO strategists, web developers, and account leadership to integrate complex SEO best practices into broader digital marketing strategies.
  • Utilize advanced programming knowledge (PHP, Python, JavaScript, JSON, and AJAX) to develop custom tools, automate processes, and optimize complex website architectures.
  • Conduct comprehensive, enterprise-level technical audits and directly implement or oversee sophisticated fixes to maximize search visibility, crawlability, and site performance.
  • Define, monitor, and analyze key SEO performance indicators (KPIs), delivering high-level strategic reporting and actionable insights to clients.
  • Architect and champion the use of AI-powered SEO platforms, custom scripts, and automation workflows to maximize team efficiency and predictive decision-making.
  • Act as a thought leader by staying ahead of search engine algorithm updates, industry trends, and emerging web technologies, translating changes into proactive client strategies.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  • Minimum 2-4 years of experience managing SEO for multiple websites.
  • Strong proficiency in web development using PHP, Python, JavaScript, JSON, and AJAX.
  • Solid understanding of technical SEO, including site architecture, schema markup, and page speed optimization.
  • Deep familiarity with CMS platforms (e.g., WordPress, Drupal).
  • Experience using SEO tools such as JetOctopus, Screaming Frog, Google Search Console, SEMrush, or Ahrefs.
  • Exposure to AI-driven SEO platforms (e.g., Surfer SEO, Clearscope, MarketMuse) and automation tools for reporting, auditing, or content optimization.
  • Advanced understanding of server-side SEO and rendering strategies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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AI Replacement Risk, explained

We rate every role on how much of the day-to-day work could plausibly be done by current AI tools within the next year or two. It's a judgment call, not a hard science, based on three questions:

Task repeatability — is the work mostly repeatable execution (drafting, formatting, routine audits), or judgment-heavy (strategy, negotiation, prioritization)?
Precedent — are AI tools already doing a meaningful chunk of this work well today, in production, somewhere?
Accountability — does the role carry a decision or relationship someone has to own, not just an output that has to exist?

LOW

Mostly judgment, negotiation, or ownership work. AI assists, it doesn't replace.

MED

A real mix of judgment and repeatable execution. Expect the repeatable half to keep shrinking.

HIGH

Mostly production or output work, with real AI precedent already in the wild.

This is our own read, not a scientific index. Treat it as a conversation starter before you apply, not a scorecard.