Senior Manager, Organic Growth
About this role
Owns the organic half of Ship&Play's acquisition engine alongside paid: technical SEO, AIO/GEO strategy, content briefing, and the agency relationship all under one seat. Real breadth for a single manager role.
AI Replacement Risk
Full job description
Sourced directly from Ship&Play's original listing.
POSITION SUMMARY
The Sr. Manager, Organic Growth owns Ship&Play's organic visibility and on-site conversion performance — the other half of the Direct B2C acquisition engine alongside paid. This role leads technical SEO, AI Overview / Generative Engine Optimization (AIO/GEO) strategy, web content briefing, and conversion rate optimization across the portfolio's digital properties, and manages the SEO/organic agency relationship.
KEY RESPONSIBILITIES
- Own organic visibility strategy: technical SEO, on-page optimization, and site architecture across all brand properties.
- Lead AI Overview and Generative Engine Optimization (AIO/GEO) strategy as this channel grows in importance.
- Manage the SEO/organic agency relationship, including evaluating fit as AIO/GEO priorities shift.
- Own conversion rate optimization (CRO) across digital touchpoints, running structured test-and-learn programs.
- Develop web content briefs and partner with Content Strategy and Copywriting to execute against them.
- Report on organic traffic, visibility, and conversion rate performance across brands.
- Partner with MarTech & AI Enablement on testing infrastructure (e.g., Optimizely/Concord) and analytics.
- Support cross-sell discovery paths across ShipSticks, ShipCamps, and ShipSkis web properties.
DOMAIN EXPERTISE & QUALIFICATIONS
- 5+ years in SEO/organic growth, including hands-on technical SEO and CRO program ownership.
- Working knowledge of emerging AI Overview / Generative Engine Optimization practices.
- Experience managing an external SEO or content agency.
- Comfortable partnering with content, brand, and analytics teams to ship structured experiments.
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