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Senior Digital Marketing Manager SEO/GEO (all genders)

🔥 Posted 15 days ago
Berlin On-site Full-time Europe
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About this role

One of 2 similar roles Denkwerk Gmbh has open at once, suggesting a team build-out rather than a single backfill.

AI Replacement Risk

LOW

Full job description

Sourced directly from Denkwerk Gmbh's original listing.

You are the one we miss!

  • We’re looking for someone with a passion for digital marketing, a keen eye for trends and a clear understanding of the dynamic evolution of search engines and AI-driven response systems (e.g. Google AI Overviews, ChatGPT, Gemini)
  • You’ll be responsible for developing, implementing and continuously optimising holistic SEO and GEO strategies to boost our clients’ organic visibility
  • In this role, you will develop forward-looking strategies for GEO, for example through structured content approaches, entity optimisation, and by strengthening authority and trustworthiness
  • You will use standard tools such as Sistrix, Semrush, Google Search Console, Peec.ai and Google Analytics to derive data-driven recommendations
  • You bring a deep understanding of technical SEO, content strategies and information architecture, and apply this knowledge when working with the development, UX and editorial teams
  • You continuously refine on-page, off-page and content optimisations, with a focus on traditional search engines and AI systems
  • You always keep a close eye on PageSpeed, Core Web Vitals, structured data and technical SEO
  • It would be a plus if you have experience in setting up and optimising Google Ads campaigns
  • Do you have an agile mindset? Absolutely! Our projects are mainly carried out in an agile environment and we use tools such as Miro, Jira and Confluence
  • You have a very good German skills (C1), as our current projects are predominantly conducted in German. A good command of English is an advantage

What you can look forward to

  • Flexibility & trust: Hybrid working at one of our denkwerk locations & flexible working hours
  • Your health matters: Urban Sports Club membership and JobRad leasing
  • We celebrate success together: Profit sharing for all permanent denkwerk employees, big parties, and event formats
  • Your development is important to us: Training budget for new skills and training; denkwerk inspiration in form of tech talks, lunch club, resilience, AI, and design formats
  • Securing the future: 20% employer contribution to company pension plan
  • Support in all situations: advice from pme Familienservice and the Mindance app
  • More than just vacation: 31 vacation days, including three joint “denkfrei days” (Christmas Eve, New Year's Eve, Carnival Monday)
  • Get started with support: Your personal denkmate will accompany you as you get started
  • Recommend us to others - Find Your Mate: Bring great people with you and we will thank you with a bonus
  • Discounts & goodies: Access to exclusive corporate benefits as well as free snacks, coffee, cool drinks, and fresh fruit

Ready to get started with us?

Then simply send us:

  • your resume
  • a short cover letter
  • your possible start date
  • and your salary expectations

How to get here

1. Application Receipt

We carefully review your documents and forward them to the relevant department.

2. Interviews

First interview: digitally via Microsoft Teams

Second interview: in person at one of our locations

Task? If so, we will let you know in good time

3. Individual Journey

If it makes sense to take a different approach, we will be happy to work with you to tailor the application process to your individual needs.

4. Feedback

We will get back to you as soon as possible. If you think it's taking too long, please feel free to contact us!

This is us, your contact persons

Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team

Our profile on kununu

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AI Replacement Risk, explained

We rate every role on how much of the day-to-day work could plausibly be done by current AI tools within the next year or two. It's a judgment call, not a hard science, based on three questions:

Task repeatability — is the work mostly repeatable execution (drafting, formatting, routine audits), or judgment-heavy (strategy, negotiation, prioritization)?
Precedent — are AI tools already doing a meaningful chunk of this work well today, in production, somewhere?
Accountability — does the role carry a decision or relationship someone has to own, not just an output that has to exist?

LOW

Mostly judgment, negotiation, or ownership work. AI assists, it doesn't replace.

MED

A real mix of judgment and repeatable execution. Expect the repeatable half to keep shrinking.

HIGH

Mostly production or output work, with real AI precedent already in the wild.

This is our own read, not a scientific index. Treat it as a conversation starter before you apply, not a scorecard.