Xponential Fitness

Xponential Fitness is a publicly traded boutique fitness franchise company headquartered in Irvine, California, operating more than 3,000 studios across 49 US states and 31 countries under brands including Club Pilates, Pure Barre, StretchLab, YogaSix, and BFT.

Founder Anthony Geisler departed in early 2025, with Mark King (formerly of Taco Bell) becoming CEO, and the company has since divested several brands including Row House, CycleBar, Rumble, and Lindora to Extraordinary Brands.